RunDTC transformed our online presence with their innovative e-commerce solutions. Their expertise in Salesforce and Shopify is unmatched.
Jan Hofmann
Co-Founder, Steve Madden
Refashioned for Digital Dominance
Revamping Steve Madden's Digital Presence to Create a Unified, Global, Brand Experience and to Fuel eCommerce Growth
Overview
Steve Madden launched his eponymous brand in 1990 in a small factory in Queens, New York. His vision was to create a line of shoes that embodied the spirit of the streets—bold, edgy, and accessible. Today, the Steve Madden brand is still a staple in the fashion industry, while also taking its bolds roots and innovative design into the global digital market.
Steve Madden’s decision to partner with RunDTC was based on the agency's deep understanding of the eCommerce landscape, combined with their unique blend of technology and operational expertise.
Site
eCommerce Migration, DxP Implementation and
Checkout Extensibility Upgrade
Services
Technology
Elevating Steve Madden’s Digital Experience Across the Globe
The Challenge
Steve Madden needed a solution that could provide governance across its multiple global eCommerce sites while maintaining brand consistency. The decentralized approach of allowing local teams to manage their respective Shopify admin tools led to inconsistent brand experiences, suboptimal site performance, and the proliferation of over 260 different apps across the platform.
The Solution
RunDTC implemented a comprehensive solution that included rebuilding their global Shopify instances. This involved customizing a new theme based on Shopify’s Dawn, tailored to meet the brands specific needs while ensuring a consistent user experience across all sites.
Executing a Unified Brand Experience
In collaboration with Steve Madden’s technical teams, RunDTC, Shopify, and third-party solutions like Contentstack, worked closely together to deliver a cutting-edge Digital Experience Platform (DXP) equipped with a robust enterprise DevOps governance. This modern approach transformed the way Steve Madden’s Shopify sites were managed—streamlining operations and empowering a central team to effortlessly oversee their entire global network.
RunDTC’s solution was built on a solid foundation of cutting-edge technologies, seamlessly integrated to deliver a robust and scalable platform. The core technologies used included:
-
Shopify’s Online Store and Dawn Theme: Forming the basis of the front-end experience.
-
Contentstack: Serving as the Digital Experience Platform for managing content outside of Shopify.
-
Github Actions and Node.js: Utilized for the custom CI/CD pipeline and integration between Contentstack and Shopify.
-
VSCode Dev Containers: Simplified and accelerated the onboarding process for new developers, ensuring a smooth transition and efficient development process.
Improved Scotts' ecosystem for a closer, more effective customer connection.
Scotts
Crafted solutions to streamline the process of connecting those in need with valuable resources
Home of Record
Engaged VIPs and employees through a modern B2B digital commerce experience.
Khaite
