Powering B2B Performance
Transforming Legacy into Leadership: How RunDTC Powered Walter Surface Technologies’ B2B eCommerce Revolution
Overview
Walter Surface Technologies is a global leader in surface treatment technologies, offering innovative solutions for industrial productivity. Known for their high-quality abrasives, tools, and environmental solutions, Walter helps manufacturers and fabricators enhance their processes, while improving worker safety and reducing environmental impact.
Walter selected RunDTC based on their extensive Salesforce expertise, multi-platform experience, and consultative approach. RunDTC's "partnership-first" philosophy, combined with our ability to offer flexible solutions that align with scope and budget, helped RunDTC emerge as the ideal partner to help Walter achieve their digital transformation goals.
Technology
Salesforce Sales Cloud
Salesforce B2B
Mulesoft
Salsify
Tecsys
Azure
CookieBot
HubSpot
Einstein
Accessibe
Olark
Google Address Validation
Crafting a Modern Solution for Walter’s B2B Evolution
The Challenge
Walter was working with a legacy eCommerce platform that was rapidly becoming obsolete. Faced with an impending license renewal that would come with a substantial cost increase, Walter saw the opportunity to evolve their digital infrastructure. They sought a modern, feature-rich B2B commerce solution that would not only replace their outdated platform but also support multi-brand product management and a more seamless customer experience for distributors, machine shops, and repair centers.
The Solution
RunDTC proposed a modernized infrastructure leveraging Salesforce B2B for the shopping experience, Salsify for multi-brand product data management, and Mulesoft to facilitate communication between systems. By consolidating product data, improving the visibility of inventory across regions, and providing streamlined reordering capabilities, RunDTC enabled Walter to offer a vastly improved and more dynamic eCommerce experience to its customers.
Integrating Cutting-Edge Solutions
RunDTC worked closely with Walter’s internal marketing, data, IT/ERP, and CRM teams to ensure that the project was delivered seamlessly. This collaborative effort ensured that the final solution not only met the technical specifications but also aligned with Walter’s broader business objectives.
Key technologies integrated into the solution include:
Salesforce B2B: Managed the customer shopping experience with native tooling and custom themes.
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Salsify: Centralized Walter’s product data across multiple brands.
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Mulesoft: Acted as the integration layer to seamlessly connect Salesforce B2B, Salsify, Tecsys (Walter’s ERP), and Azure (their data warehouse).
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Azure Data Warehouse: Supported enhanced reporting and analytics.
The implementation also involved integrating additional third-party tools for better customer interaction and management:
CookieBot: For GDPR compliance.
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HubSpot: Marketing automation.
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Einstein: Salesforce AI for predictive insights.
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Accessibe: Ensured ADA compliance.
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Olark: Enabled live chat support.
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Google Maps & Address Validation: Improved customer accuracy in shipping details.
RunDTC transformed our online presence with their innovative e-commerce solutions. Their expertise in Salesforce and Shopify is unmatched.
Jan Hofmann
Co-Founder, Steve Madden
Improved Scotts' ecosystem for a closer, more effective customer connection.
Scotts
Crafted solutions to streamline the process of connecting those in need with valuable resources
Home of Record
Engaged VIPs and employees through a modern B2B digital commerce experience.
Khaite
